I came across a great video resource from John McWade at Before and After Magazine. If you are interested in upgrading the image of you company — newsletters, catalogs, business cards — then you’ll like his videos and books.

In this video he showcases a logo created by a newbie designer. He then gently breaks the design down into pieces and explains in simple terms why the design doesn’t work. At the end he proposes a design that does work for the business and explains why it works.